The Business Value of the Right Brand Imagery
If your brand isn’t making you feel excited and motivated then it’s a sure sign… time to revive!
One of the best ways to really bring a tired brand back to life is through quality imagery that connects. Imagery transcends language and in today’s global marketplace, it is more important than ever to use unique and engaging images that are right for your brand.
How do you know if an image is right for your brand?
While photo libraries are an invaluable resource, a lot of growing brands fall into the trap of only using these ‘stock shots’ and not taking the time to invest in creating unique imagery that truly represents who they are.
The more you know ‘who’ your brand is, the easier it will be to decide what sort of image style and content will help your brand stand out in the market. When your brand personality is expressed through the type of images you choose, it will connect with people who align with your brand values and characteristics.
Marketing is the action you do. Branding is the story you create.
More than ever before, this story is told through image content. Whether you shoot a creative campaign, find images in the day-to-day experiences of your team, your clients or aligned lifestyle activities, the use of unique images adds authenticity and depth to your brand.
A recent survey by ROI Research found that 44 per cent of respondents were more likely to engage with brands on social media if they posted pictures – more than any other means of connection such as links or status updates.
This statistic alone is more than enough reason to start putting a little love into your visual communications and begin investing in the most universal marketing language out there – brand imagery!
Tags: advertising, brand imagery, branding, Evian, photography
