A great brand is a like a trusted friend. You enjoy their personality, are aligned with their values and you know they are being honest and authentic with you. You choose to be around them to listen to their story and know they are
Finding out what your brand represents is a key ingredient to defining your brand personality and also supporting your sales process. Recently I was in Melbourne at a sales conference. A somewhat different arena for a creative and one that I’ve often considered somewhat
Brandoasis is all about the spirit of finding your own personal oasis, your getaway from the rat race – from the thick of it all, to channel your inner creativity. Sometimes to find that inspirational place, we look to the sky and sea. The
It is a well known fact that written goal setting and accountability increases your chance of success. However, to really keep you motivated and give your brand goals clarity, a bigger picture is needed and that’s called VISION. Your brand vision is a lighthouse.
During our recent brandoasis workshop session, Suzy Jacobs of SheBusiness (shebusiness.com) nonchalantly stated something that stuck with me. Whilst trying to tap into her inner brand vision for her already successful business model – she stated; ‘But I’m just not the creative type!’. The
The brandoasis workshop offers an exciting opportunity for you to really define your business vision. So we create a relaxed oasis in which creativity is fostered. We realise how hard it sometimes is to get ideas out of your head and onto paper. You